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How do Radio Stations know their ratings?
You know how if you are listening to the radio and they say "we are the number one radio station in the blank area" how would they know that? TV’s have those v chips or whatever but how would the radio stations know?
They send out radio surveys for random people in millions of households. I did one last year, and I also filled it in for my parents. They came in the mail for the three of us and it was a pamphlet with boxes for the station and time. They pay you but its only 5 bucks each (i think or maybe it was 3)
PLEASE BEST ANSWER ME!!!!!
3 Responses to “How do Radio Stations know their ratings?”
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October 25th, 2009
Posted by admin in radio stations | 3 Comments »
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Armatron sends out rating cards to average people. The people fill out the grid on what stations they listen to and then send it back. I have done this twice.
References :
they contract various survey companys to send random people(of varius demographics) surveys, of which they are usually paid about $20 to answer them. they also sometimes just call you over the phone for a short survey
References :
filled one out before(about 90 pages long, so not the easiest thing to do) and got like $20
They send out radio surveys for random people in millions of households. I did one last year, and I also filled it in for my parents. They came in the mail for the three of us and it was a pamphlet with boxes for the station and time. They pay you but its only 5 bucks each (i think or maybe it was 3)
PLEASE BEST ANSWER ME!!!!!
References :