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Failing to Split Test Is A Common Mistake

Let me explain: Keywords that are common, but too broad, will attract a lot of clicks which will only use up your money, but will not produce any sales. So focusing on broad keywords is counterproductive. Let’s take the keyword example – “hospital”. People who are using such broad terms as “hospital” or “medical” usually are only trying to narrow their search down to something more specific, but aren’t yet sure what they really need. Another way to look at it is that people who use simple searches like these are simply curious about what they will find. To attract productive searches, you must find more specific keywords that effectively communicate what it is that you are offering. Using broad keywords prevents you from knowing if your visitors are interested in your offer or not. However, most times they are not looking to buy anyway. The keyword “hospital,” to use our former example, produces 78,400,000 results in Google, but the narrower term “find a hospital” only has 249,000 results. This demonstrates that the more precise term has decreased competition because it more specifically indicates the purpose of the site. People using narrow search terms have an agenda in mind and know exactly what they are searching for. Place yourself in their shoes so that you can figure out what they are wanting. Adwords can be used to promote anything even a eliminate credit card debt website.

February 11th, 2010

Posted by admin in Marketing | No Comments »